Title : Creative Methods in Brand Design
Speaker: Dr. Rochelle Yang
Date: 21st August, 2:30pm-3:45pm
Zoom ID: 618 0066 6688
Creativity is the art of generating original connections between often divergent facts and concepts, it is the ability to produce original ideas or ways of looking at existing ideas. The aim of the seminar is to train students with innovative ideas for effective communication in Advertising, and the methods of decoding and encoding visual metaphors. It will enhance students’ ability to communicate ideas through visual semantics and meaningful creative images.
Dr. Rochelle Yang worked as creative director in media companies and advertising agencies before joining academic career. She served as the chairperson for SIGGRAPH Asia, Art Gallery, director of Art Map News, and examiner of Hong Kong Art Development Council.