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标题 : 【工商管理学部暑期线上讲座】#20 消费者负面体验分享如何影响在线品牌社群的主观幸福感
日期 : 2020/07/21 - 2020/07/21
时间 : 10:00 - 12:00
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21 July Dr. Ge Zhan 小

About the Speaker:

Dr. Ge Zhan earned his doctoral degree in international marketing from Hong Kong Polytechnic University in 2011. Before teaching at UIC, he has worked as a lecturer at Lingnan University and post-doc researcher at Shenzhen University, and was awarded First-class Fund by China Postdoctoral Foundation. His research interests include consumer happiness, online community, AI in management, and international business. He has published in Internet Research, Journal of Business Research, International Business Review, Journal of Destination Marketing & Management, European Journal of Marketing, and Chinese Management Studies.

2020 DBM Summer Online Lecture Series Agenda 小

 

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